E-Commerce solutions to move businesses forward
Your storefront is your best salesperson and your worst one at the same time. We rebuild the parts that quietly lose orders: speed, checkout, product pages, and the tracking that tells you which of the three is costing you the most.
Most stores don't have a traffic problem
They have a conversion problem they can't see. The store looks fine on a fast laptop on good wifi, so nobody goes looking. Meanwhile the same three leaks run every day, on every session, forever.
Slow on the phones that matter
Most of your revenue arrives on a mid-range phone on cellular data. A theme built for a demo reel takes four seconds to paint there, and a meaningful share of that traffic leaves before it ever sees a product.
A checkout nobody has watched
Apps stack up over three years. Each one adds a field, a script, a redirect. Nobody has sat and watched thirty real sessions end to end, so the step where people quit is still a guess.
Numbers that disagree
Shopify says one thing, the ad platform says another, and the spreadsheet says a third. When the reporting can't be trusted, spend decisions get made on instinct, and the instinct is expensive.
What we do differently
We build with intention. Every decision on the stack is made because it moves a number you can point at, not because it was on a conference slide.
Headless where it pays for itself
Next.js
A Next.js storefront on Shopify's checkout: product pages render on the edge and stay fast under load, while orders, refunds and taxes keep running through the system your team already knows. We only go headless when the traffic and the catalogue justify it. Otherwise we make the theme fast, which is cheaper and honest.
You get to watch the leak
PostHog
Session replay, funnels and feature flags wired in from day one. When add-to-cart drops on Thursday, you watch six sessions and know why by lunch instead of arguing about it for a fortnight.
Attribution that survives the browser
Meta CAPI
Server-side events with deduplication against the pixel, so purchases still get matched when the browser blocks the tag. Your ad platform optimises against real orders, and the spend decisions stop being guesswork.
Merchandising your team can run
Prismic + Vercel
Campaign pages, drops and collection stories are editable blocks, not developer tickets. Preview before publish, deploy on merge, roll back in a click. The site stops being a queue.
What a point of conversion is worth
A conversion lift is not a one-off. It applies to every session you have already paid for, every day, for as long as the site is live. Move the two sliders to your numbers.
Extra revenue, year one
$6,000A 5% increase in conversions on a $10,000/mo store means an extra $6,000 a year, on the traffic you are already paying for.
Per month
$500Over three years
$18,000Who we've built for
Retail and DTC brands where the storefront is the business, not a brochure for it.
Let's find out what your store is leaving behind
Tell us the store, the platform, and what you think the problem is. We'll tell you whether we agree, and what we'd do first.