# Social Media Management & Content Production

> Strategy, production, and posting run as one engagement. Three points of content a day across Instagram, TikTok, YouTube Shorts and more. $1,000 a month.

Source: https://build.ryanritzenthaler.com/offers/social · Updated: 2026-08-26

## Content and channels, run as one system

Strategy, production, and posting handled as a single engagement instead of a content person, an editor, and someone who schedules who all work in different files. For brands that need to show up consistently, not sporadically.

## Most content gets made backwards

Someone films a batch of clips, hands them to an editor, and hopes whoever posts figures out what they mean. There's no plan behind it, so every week starts from zero. The account goes quiet for ten days, then dumps four posts in an afternoon. Trends get chased a week after they died. Nothing points anywhere, because nobody decided what the content was supposed to do in the first place.

The result is an account that's technically active and functionally invisible.

## What Social includes

Every part of the content operation is run to be optimized towards your social media goals.

### Strategy first

Before anything gets filmed or written, we work out who the content is for and what it's supposed to move, so the output has a job instead of a vibe.

### Production and management, one team

The people planning the content are the ones making it and running the channels, so nothing gets lost in a handoff or posted without context.

### Built to compound

Content architecture and tracking are part of the setup from day one, so the account builds on itself instead of resetting every week.

_The Proof_

## Results, delivered

_Beyond your following_

### Mass reach

We build content designed to travel. That means putting your brand in front of people who have never heard of you, not just the audience you already have.

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_Built to repeat_

### Consistency, not virality

Chasing viral moments is a gamble. We build systems that perform reliably month after month, so growth becomes something you can plan around instead of hope for.

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_Aligned with your goals_

### Moving business forward

Reach only matters if it serves the business. Every piece of content stays on brand and points toward the outcomes that actually move your bottom line.

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## What you actually get: three points a day

Not all content is the same size, so we don't price it like it is. Every piece is worth points based on how long it takes to make and how far it can reach.

The base package delivers three points every day. How they add up depends on what's best for your brand. Some brands just need to maximize reach. Others need more pieces to show people there's an actual person behind the account.

_3 points_

### The heavy stuff.

 Edited reels and video, the longest to produce and the highest ceiling on views.

_2 points_

### Mid-weight.

Carousels. Real work to make, solid reach.

_1 point_

### Quick turns.

One page static post, basic reels. Fast to produce, steady low-to-mid reach.

## Here's what those points look like in practice

Examples of our points system that we deliver to clients. Different tiers of content depth and length. 

_3 Points_

### Reel format

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_2 Points_

### Carousel format

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_1 Point_

### Static format

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## How your Social runs

An ongoing operation, run in four phases.

### Strategy

We define who the content is for, what it needs to do, and how you'll know it's working.

### System

We build the content pillars, and the tracking, so production runs against a plan instead of a guess.

### Production

Content gets made and published on a consistent cadence, on brand, against the strategy.

### Manage and report

The channels get run day to day, and you get told what's working with monthly reports, not just left to check the numbers yourself.

_At a glance_

## Social, in short

- **Price**: from $1,000 per month or contract
- **Includes**: Three points of content a day, strategy, and channel management
- **Supported Platforms**: Instagram, TikTok, YouTube Shorts, X, Threads, and Facebook
- **Timeline**: Ongoing, delivered daily
- **Best for**: A brand that needs to show up consistently and doesn't have the system to do it

## Let's talk about your social media presence

Tell us what the business is trying to become known for. We'll tell you what it would take to say it every week without it falling apart.